In 2025, global icons like Murray, Alcaraz and Kelce took to the fairways—some for fun, others with serious intent.
Some arrived with medals, others with millions of followers—but in 2025, they all showed up with golf clubs in hand. What initially seemed like a string of PR stunts turned into a genuine shift for many: Andy Murray brought athletic ambition, Jason Kelce sought Reddit advice, and LeBron James approached the game with awe. Golf became not an end, but a new beginning—writing an unexpected chapter between fairways and fame.
Andy Murray: From Centre Court to the Old Course
Retirement doesn’t always mean stopping. Three-time Grand Slam champion Andy Murray wasted no time swapping rackets for clubs after ending his tennis career in Paris. Partnering with Callaway, he underwent a full fitting at the European Performance Centre and began his golfing journey step by step. Murray trained, analyzed, refined—and celebrated a memorable eagle on the 18th at St Andrews’ Old Course. “Good for social media,” he joked.
First time playing the Old Course ✅
Eagle putt on 18 ✅Nice @TheHomeofGolf debut @andy_murray 🦅 pic.twitter.com/43ZSW75Vlu
— Callaway Golf Europe (@CallawayGolfEU) August 26, 2025
Carlos Alcaraz: From Grand Slams to Greens
Another tennis star, Carlos Alcaraz, also found his way to the fairways in 2025. The young Spaniard and multiple Grand Slam winner joined Jon Rahm at the Open de España Pro-Am. With a 14 handicap and a humble attitude, Alcaraz pushed his own trolley and looked more like a local club member than a global icon.
Watch out, @PGATOUR, @carlosalcaraz is coming ⛳️ pic.twitter.com/Zy6dI4tkSN