In 2025, global icons like Murray, Alcaraz, and Kelce took to the fairways, bringing fresh energy to the world of golf.
Some arrived with medals, others with millions of followers – but in 2025, they all showed up with golf clubs in hand. What initially seemed like a string of PR stunts turned into a genuine shift for many celebrities. Whether it was Andy Murray’s competitive drive, Jason Kelce’s Reddit swing critiques, or LeBron James’ humble awe – golf became a new beginning rather than a final chapter. The sport wrote a surprising new story between fairways and fame.
Andy Murray: From Centre Court to the Old Course
Retirement doesn’t always mean stopping. Three-time Grand Slam champion Andy Murray wasted no time swapping rackets for golf clubs after ending his tennis career in Paris. Partnering with Callaway, he underwent a full fitting at the European Performance Centre and began a structured journey into the sport. Murray trained, analyzed, and refined his technique—capping it off with an eagle on the 18th at St Andrews’ Old Course. “Good for social media,” he joked.
First time playing the Old Course ✅
Eagle putt on 18 ✅Nice @TheHomeofGolf debut @andy_murray 🦅 pic.twitter.com/43ZSW75Vlu
— Callaway Golf Europe (@CallawayGolfEU) August 26, 2025
Carlos Alcaraz & Jason Kelce: From Courts and Fields to Fairways
Another tennis star, Carlos Alcaraz, also found his way to the course in 2025. The young Spaniard and multiple Grand Slam winner played in the Open de España Pro-Am alongside Jon Rahm. With a 14 handicap and a humble demeanor, Alcaraz pushed his own trolley and looked more like a local club player than a global icon.
Watch out, @PGATOUR, @carlosalcaraz is coming ⛳️