In 2025, global icons like Murray, Alcaraz, and Kelce swapped courts and fields for fairways and greens.
Some arrived with medals, others with millions of followers — but in 2025, they all showed up with golf clubs. What initially seemed like a string of PR stunts turned into a genuine shift: Andy Murray with competitive drive, Jason Kelce with Reddit swing critiques, and LeBron James with humble awe — for many, golf marked not an end, but a new beginning. The sport wrote a surprising chapter between fairways and fame.
Andy Murray: From Centre Court to the Old Course
Retirement doesn’t always mean stopping. Three-time Grand Slam winner Andy Murray wasted no time after ending his tennis career in Paris, heading straight to the golf course. With support from Callaway, he underwent a full fitting at the European Performance Centre and began training with purpose. His dedication paid off with an eagle on the 18th at St Andrews’ Old Course — a moment he jokingly called ‘great for social media.’
First time playing the Old Course ✅
Eagle putt on 18 ✅Nice @TheHomeofGolf debut @andy_murray 🦅 pic.twitter.com/43ZSW75Vlu
— Callaway Golf Europe (@CallawayGolfEU) August 26, 2025
Carlos Alcaraz and Jason Kelce: New Swings, New Passions
Another tennis star, Carlos Alcaraz, also found his way to the fairways. The multiple Grand Slam champion joined Jon Rahm at the Open de España Pro-Am, bringing a 14 handicap and a humble attitude. Pushing his own trolley, Alcaraz looked more like a local club player than a global icon.
Watch out, @PGATOUR, @carlosalcaraz is coming ⛳️ pic.twitter.com/Zy6dI4tkSN