The Open Championship 2025 brought a record £280 million economic boost to Northern Ireland, nearly doubling 2019’s impact.
Royal Portrush, one of the younger links courses in the UK since its opening in 1888, hosted The Open Championship for the third time in Northern Ireland. The event generated approximately £280 million in economic benefit, according to a study conducted by The R&A, Tourism Northern Ireland, and the Sports Industry Research Centre at Sheffield Hallam University.
The study revealed that the Causeway Coast and Glens region alone saw a direct economic impact of £43.7 million. The global exposure of the historic major tournament contributed an estimated £191 million in destination marketing value across TV, online platforms, and social media, according to a YouGov report. Compared to the 2019 edition, the 2025 figures represent nearly double the economic impact, with a 67% increase in regional benefits. This growth is attributed to higher visitor numbers and increased spending, with over half of attendees coming from outside Northern Ireland and staying in commercial accommodations. Notably, 80% of spectators were attending The Open for the first time.
R&A and Tourism Northern Ireland praise The Open’s impact
Mark Darbon, CEO of The R&A, emphasized the tournament’s positive influence: “As one of the world’s biggest sporting events, it promotes tourism, generates significant additional revenue for local businesses and communities, and attracts a global audience to see the best golfers compete at top venues.” Aine Kearney of Tourism Northern Ireland echoed this sentiment, noting that bars, restaurants, and accommodations benefited from £89 million in direct economic gains. She added that the event led to a noticeable increase in hotel capacity, creating jobs and enhancing visitor experiences, while also boosting local pride in hosting the championship.
Approximately 278,000 fans attended the 153rd Open Championship in County Antrim, which has a population of around 650,000. Belfast, the capital of Northern Ireland and part of the same county, is home to over 350,000 residents. The next edition of The Open will be held at Royal Birkdale Golf Club from July 16–19, 2026, near Southport on England’s northwest coast.
Tradition and branding: Whisky and golf
Brand partnerships also played a role in the event’s marketing. Scottish whisky producer Loch Lomond, acquired by a Chinese investment firm in 2019, has been a sponsor of The Open since 2018. The partnership is rooted in shared values of heritage, craftsmanship, tradition, and passion—traits that define both golf and whisky in the UK, particularly Scotland. Each year, Loch Lomond releases special whisky editions to commemorate The Open and celebrate its connection to the sport.