The 2025 season is ending, highlighting pivotal decisions and moments in professional golf worldwide.
Although golf is a sport of many constants, 2025 saw some profound decisions, especially within the LIV Golf League. Some moves from LIV Golf indicated a rapprochement with established tours. Changes were also evident at the PGA Tour and the LPGA Tour.
LIV Golf’s Strategic and Leadership Reshuffle
In January, a leadership change was announced for LIV Golf. American Scott O’Neil took over as CEO of the 2021-founded league from Greg Norman, who initially planned to stay as an advisor but exited the business in September. O’Neil, a veteran sports executive, aims to lead LIV Golf into its next phase with innovation and broader reach. He favors a more conciliatory approach toward other golf leagues and is open to future cooperation with the Majors, the Official World Golf Ranking (OWGR), and the PGA Tour.
In February, R&A and USGA created new qualification pathways for LIV players to access the Majors — the Open Championship and the US Open. This easing toward the OWGR, vital for most Major qualifications, surfaced again in April with O’Neil and OWGR chairman Trevor Immelman meeting at Augusta National Golf Club. It was the first bridge-building since LIV’s rejected OWGR application, which still poses challenges for LIV players’ Major entries.
PGA Tour Changes: Brian Rolapp Takes Helm
The PGA Tour also announced transformations in 2025. Brian Rolapp, a top executive from the NFL, is set to replace longtime Commissioner Jay Monahan by the end of 2026. Previously, the Commissioner was the top Policy Board member and tour representative. Structural changes now appoint a CEO role, with Rolapp also chairing PGA Tour Enterprises, established in 2024 to generate revenue. Rolapp brings deep expertise in media rights, marketing, and digital strategy, seen as pivotal for the Tour’s future.
LPGA Tour Leadership and Emerging Debates
The LPGA Tour experienced a leadership shift as Craig Kessler, a seasoned sports executive from Topgolf, replaced Mollie Marcoux Samaa in May. Kessler was previously on the LPGA Board and brings his experience from sport and entertainment. His appointment sparked discussion, notably why a woman was not selected to lead an organization representing women’s golf.
Additional Key Developments
LIV Golf will cease penalty payments for players participating in DP World Tour events without permission starting 2026, which may affect Ryder Cup team formations. LIV is also expanding its tournament format from 54 to 72 holes in 2026, aligning more with traditional golf event schedules.
The Tomorrow Golf League (TGL), co-founded by Tiger Woods and