From banned drivers to ultra-short putters and major brand deals – 2025 delivered big in golf equipment.
The 2025 golf season was packed with memorable moments on the course, but the gear used by pros also made waves. From controversial rule tests to bold innovations, here are the equipment stories that stood out this year.
McIlroy’s Driver Fails the Test
Rory McIlroy’s 2025 PGA Championship campaign began with unexpected drama. His driver failed a USGA conformity test due to an overly flexible face – not from cheating, but natural wear. After thousands of swings, even the best clubheads can change. McIlroy had to make a last-minute switch just before a major.
Innovation and Impact: TaylorMade, L.A.B. Golf, and Wilson
Later in the season, TaylorMade grabbed attention with its unreleased Qi4D driver series, spotted in play during the Abu Dhabi playoffs. With models like the Core (four weights) and LS (low spin), the early tour use highlighted how quickly pros test and adopt new tech.
Meanwhile, J.J. Spaun’s clutch birdie putt at the U.S. Open put L.A.B. Golf in the spotlight. His Direct Force 3 putter, featuring zero torque and lie-angle balance, delivered stability and consistency. The buzz led to L.A.B. Golf being acquired for over $200 million, with management promising to maintain its core philosophy.
Wilson Golf also made headlines with a new cross-sport R&D approach, blending insights from tennis and basketball. The result: the DYNAPWR series and a refreshed brand identity aimed at younger players. They also launched Fit AI, an AI-powered fitting tool that analyzes swing patterns and impact data to recommend optimal specs.