For nearly two decades, Dustin Johnson and TaylorMade were inseparable. But after 18 years, their partnership has come to an end, and the two-time major champion is now without an official equipment deal, as confirmed by Golf.com.
From Rookie to Brand Icon
When Dustin Johnson turned professional in 2007, he immediately trusted TaylorMade. With their clubs, he secured 24 PGA Tour victories, won the U.S. Open in 2016, and triumphed at the Masters in 2020. Two contract extensions, in 2016 and 2021, highlighted the close bond between player and brand.
However, Johnson’s move to the LIV Golf League in 2022 shifted the dynamics of the partnership. While he continued using TaylorMade equipment, he became less visible in the brand’s marketing campaigns. Now, with his contract expiring, TaylorMade has opted not to renew the deal.
A Quiet Farewell
The season opener of the LIV Golf League in Riyadh made it official—Johnson no longer wore a TaylorMade cap, instead featuring logos of his 4Aces team and New Era. The split, long anticipated, was now confirmed.
Since joining LIV Golf, Johnson’s visibility in the sport has diminished. The Saudi-backed league’s tournaments do not contribute to the Official World Golf Ranking, causing the former No. 1 to drop to 578th place. His 2024 major championship performances have also been underwhelming, with two missed cuts and a best finish of T31 at The Open Championship.
Equipment-Free, But Still Using TaylorMade Clubs
Despite the end of his sponsorship, Johnson hasn’t completely moved on from TaylorMade. At the LIV opener in Riyadh, he had a Qi10 driver in his bag—though without the brand’s logo on his cap. Instead, he sported his team’s and New Era’s emblems. The split from TaylorMade follows another major departure—his separation from Adidas in 2023 after 15 years. His team is now outfitted by Extracurricular.