The Ladies Professional Golf Association (LPGA) announced today that Zinus Inc., the rapidly-growing global e-commerce mattress and furniture company, has been named an Official Marketing Partner with the designation as the Official Mattress of the LPGA Tour.
As an Official Marketing Partner, Zinus will be represented within the LPGA’s media landscape through in-broadcast features and a robust digital and social presence. In addition, LPGA Tour players will amplify their message through soon-to-be-announced ambassador relationships. Zinus is also focused on supporting the growth of the game through the LPGA*USGA Girls Golf program and will be presenting a Zinus-specific experience later this year at sites across the country.
“We are thrilled to welcome Zinus to the LPGA Partner Family,” said Kelly Hyne, the LPGA’s Chief Sales Officer. “Their global footprint mirrors the LPGA’s and provides an opportunity to talk about the comfort and inspiration of their products to a wide array of constituencies. We appreciate their support of vital initiatives to grow the game through the LPGA*USGA Girls Golf program and look forward to presenting a number of features on our LPGA platforms in the coming years.”
Zinus, a global direct-to-consumer mattress brand, is renowned for their expertly engineered mattresses and furniture that are infused with natural ingredients including green tea, olive oil, and charcoal, and are shipped directly to consumers’ doors.. With over 40 years’ experience in the home furnishings industry, Zinus creates well-designed, high-quality products packed full of features and benefits, all at affordable price points.
“As a global company, with operations spanning the U.S., Asia Pacific, and Europe, it was a natural fit to partner with the LPGA, whose members and fans can be found in more than 30 countries,” said Youn Jae Lee, CEO at Zinus. “Not only are we thrilled to support the world-class athletes of the LPGA, but we are honored to help empower the next generation of young women through the LPGA*USGA Girls Golf program. We’re delighted to join the LPGA Family and look forward to positively impacting the game for years to come.”
“At Zinus, our goal is to bring harmony to peoples’ homes around the world. For us, getting a good night’s sleep on a comfortable mattress is only one element of the equation. With the perfect combinations of premiere foams and fabrics along with natural infusions, our mattresses allow people to enjoy the best product for them, while still being affordably priced,” says Keith Reynolds, president at Zinus U.S. “We look forward to bringing this same harmony to LPGA athletes and fans, so they can find balance at home and on the golf course.”
(Text: LPGA Press Release)