Mollie Marcoux Samaan will step down as Commissioner of the LPGA Tour effective January 9, 2025. Liz Moore will assume interim leadership in the coming weeks, while a global search is conducted for a permanent successor.
The Marcoux Samaan Era: Growth and Transformation
Since taking office in 2021, Marcoux Samaan has left an indelible mark on the LPGA Tour. Under her leadership, prize money surged by 90%, with a record $131 million set to be distributed across 33 tournaments in 2025. Players benefited from unprecedented enhancements, including missed-cut stipends, health benefits, and travel subsidies—a first in the history of the LPGA Tour.
“Since joining the LPGA in 2021, Mollie has been instrumental in solidifying our position as the global leader in women’s professional golf, realizing record growth in player earnings and fan engagement. Mollie has been a steadfast advocate for equity in the sport and has worked tirelessly to expand opportunities for women and girls through the game,” stated LPGA Board Chair John B. Veihmeyer.
The tour also saw worldwide growth in viewership and set records for fan engagement. In her resignation statement, Marcoux Samaan emphasized the importance of her tenure: “In this role, I’ve had the privilege of working alongside a remarkable community of athletes, teachers, partners, tournament operators, industry colleagues, media, fans, volunteers, and staff who share a deep commitment to growing the LPGA and using the organization’s unique platform to empower and advance women and girls.”
Challenges in a Complex Sporting Landscape
Despite economic success, Marcoux Samaan’s tenure faced notable challenges. The LPGA Tour contended with issues surrounding transparency and operational shortcomings. A key example was the 2024 Solheim Cup, where insufficient spectator transport planning led to logistical setbacks.
Sponsorship relationships and limited live television coverage also became focal points of critique. The absence of long-term TV contracts and reliance on other tours hindered broader audience accessibility, sparking ongoing discussions about the LPGA Tour’s visibility.
Liz Moore Steps In: Transitioning to the Future
Liz Moore, a seasoned executive with over a decade at the LPGA, will take on the role of interim Commissioner. Having spearheaded major projects such as the tour’s digital transformation, Moore brings a strong blend of legal and technological expertise, along with deep operational knowledge of the LPGA’s strategic framework.
Her primary objective will be to ensure a smooth transition and prepare the tour for the upcoming season. The 2025 schedule begins with a record-setting $131 million in prize money across 33 official events—an enduring testament to Marcoux Samaan’s growth-oriented vision.
(This article draws on materials provided by LPGA Communications.)