Bigger than ever: 1,500 m² of top brands, fittings, interactive golf—and a shot at €10,000 prize money.
At CMT 2026 in Stuttgart, golf meets travel and wellness with a true highlight: Fairway Golf-Shop is celebrating its largest trade fair appearance to date. Over 1,500 square meters in Hall 9 will be dedicated to golf equipment, expert advice, and cutting-edge technology.
Fairway Golf-Shop: Big Brands and Expert Fitting
Fairway Golf-Shop focuses on what golfers look for at every expo: top products, big names, and fair deals. And there’s plenty of that. Brands like TaylorMade, Callaway, Titleist, Adidas, Ping, Srixon, and XXIO will be on-site. Visitors can get hands-on advice and test new clubs directly at the putting green or indoor driving range. Advanced fitting stations using TrackMan technology help analyze what suits each golfer best. And for those who love a challenge, the Hole-in-One event offers a chance to win €10,000.
Fairway Golf-Shop will remain a key partner of Golf & WellnessReisen through at least 2029, aiming to turn southern Germany’s largest golf fair into a memorable experience. “Our goal is not just to be present, but to make an impact,” says Fairway Golf-Shop CEO Michael Schwanhäuser. “We’re creating a space where advice, technology, and enjoyment come together. And we want to send a strong message: supporting the positive development of golf culture in Baden-Württemberg—together with one of the state’s most important trade fair partners.”
Golf, Enjoyment, and Community at CMT 2026
CMT 2026 offers everything a golfer could wish for: top golf destinations, the latest equipment, and a stage program full of insights to prepare for the new season. From long drive pro tips and expert talks to personal consultations, there’s something for everyone. Interactive formats like the One-Shot Challenge and Skill Challenge invite visitors to compete for great prizes. All this and more awaits from January 22–25, 2026 at Golf & WellnessReisen. And for those eager to attend, Golf Post will soon host a ticket giveaway.