From March 21st to 24th, international world-class players and local exceptional golfers will compete for the prestigious title at the Laguna National Golf Resort Club – and for the first Porsche Hole-in-One vehicle ever on the DP World Tour in Asia. The inaugural Porsche Singapore Classic from March presents a diverse event experience featuring world-class golf and special Porsche moments. For the first time, as part of its internationalization of professional golf activities, the sports car manufacturer is actively involved as a title partner in Asia. This allows for an combination of international top players and a brand experience amidst the global metropolis at Laguna National Golf Resort Club.
The #Porsche Singapore Classic is set to present high class golf and an attractive live experience. World class international players and the local elite will be competing for the title at the Laguna National Golf Resort Club from 21 to 24 March: https://t.co/0jmaDUNld9 pic.twitter.com/hZbhZvEqDK
— Porsche Newsroom (@PorscheNewsroom) March 18, 2024
World-class golfers at the Singapore Classic
To kick off the Asian Swing on the DP World Tour, a high-caliber field of players will battle for the title on the Classic Course. Alongside top stars such as Porsche brand ambassador Paul Casey from England, Irish Major and Ryder Cup winner Shane Lowry, and defending champion Ockie Strydom from South Africa, Matthieu Pavon, ranked third in the season standings on the PGA Tour, will also tee-off at the Porsche Singapore Classic. Following his title at the Farmers Insurance Open on the PGA Tour in California earlier this year, the Frenchman is making his debut on the DP World Tour this season. In total, nearly two dozen DP World Tour winners from the past two years, numerous Ryder Cup stars, as well as prominent Asian top players and exceptional golfers from Singapore are on the starting list.
“We are eagerly anticipating the first edition of the Porsche Singapore Classic,” says Deniz Keskin, Head of Brand Management and Partnerships at Porsche AG. “The combination of top-notch golf with world-class players, top stars from Asia, and the opportunity to enjoy exclusive Porsche moments promises a lasting brand experience. This event fits perfectly with the internationalization of our sponsorship strategy and will hopefully leave a lasting impression here in Singapore.”
Porsche Panamera Turbo E-Hybrid as Hole-in-One Car for players and visitors
In addition to the tournament prize money totaling $2.5 million, the focus in the high-class competition is also on the first Hole-in-One vehicle from Porsche on the DP World Tour in Asia. The Porsche Panamera Turbo E-Hybrid, unveiled just this winter, beckons as a prize for an ace during the four tournament days at Hole 17.
However, not only professionals have the chance to win the sports car. One of the highlights on the premises this year is the Porsche Panamera Shootout. Here, visitors can qualify for the chance at the Hole-in-One prize through a Nearest-to-the-Pin competition in the Fan Village. On Sunday after the tournament, the best participants at Hole 17 will compete to win the car with a perfect shot.
Porsche Brand Experience at the Singapore Classic
In addition to the Hole-in-One Car and the Porsche Panamera Shootout, golf and sports car fans can look forward to further highlights in collaboration with Porsche Asia Pacific and Porsche Singapore. This includes a vehicle exhibition featuring the Porsche 996 Swan by artist Chris Labrooy as a centerpiece. Furthermore, in Singapore, a fully electric Taycan fleet serves as shuttle vehicles for players. The international relevance of the commitment is also reflected in the interest of Asian markets in the tournament. Porsche customers from the markets of Singapore, Korea, Japan, China, and Taiwan will be able to enjoy an exclusive VIP experience.
Some of the guests will experience an unforgettable golf day alongside international top golfers on the perfectly prepared course in the Pro-Am tournament on Wednesday before the first round of professionals. This experience will also be enjoyed by Kévin Estre. The French Porsche factory driver, class winner in Le Mans 2018 and recently successful in the Porsche 963 in the first season race of the World Endurance Championship, is a passionate golfer and previously featured alongside Paul Casey in the 9:11 Porsche Podcast. Estre is now looking forward to a new challenge related to his second passion.
Laguna National Golf Resort Club: Challenging Venue
The Laguna National Golf Resort Club with its two 18-hole courses is considered one of the outstanding venues for professional events. Since its opening in 1993, the Classic Course, nicknamed “The Beast,” has been the venue for several tournaments on the world’s leading golf tours. The nearly 6,800-meter Par 72 course is characterized by very narrow and undulating fairways, as well as challenging water hazards and more than 145 bunkers. The DP World Tour returned to Singapore in 2023 after a nine-year hiatus.
In addition to the Porsche attractions, visitors to the Porsche Singapore Classic can enjoy a variety of entertaining activities in the Spectator Village. A wide range of food and beverages is available throughout the day. Even after the game, events are planned on the premises. Thursday, Saturday, and Sunday evenings feature live music, while Friday evening sees the return of the popular Beach Volleyball on the Green, where Beach Volleyball national player Eliza Chong and her teammates provide entertainment with a show match.
The first round of the Porsche Singapore Classic starts on Thursday, March 21st, around 7:30 a.m. Tickets for the tournament are available through the DP World Tour website.
(Text: Porsche)