After losing the rights to broadcast the PGA Tour and DP World Tour in the German-speaking region starting in 2026 to Telekom’s Magenta TV, Sky Sport has now secured the broadcast rights for LIV Golf and the key tournaments of the Asian Tour starting in 2026, offering around 600 hours of live golf coverage.
Sky responds to the rights loss by investing in LIV Golf and the Asian Tour.
Hans Gabbe, Senior Vice President Sports Rights & Commercialization at Sky Deutschland, is pleased that Sky Sport will hold long-term broadcast rights for all four men’s Major tournaments, the five women’s Major tournaments, all major women’s events, and now also the rights to the LIV Golf League and the Asian Tour. He states, ‘The global schedule of LIV Golf and the unique team and individual competition formats offer fans access to some of the biggest golf stars and fantastic venues. Our customers can look forward to innovatively produced golf events and many of the most exciting and top players in the world.’
The partnership begins on Friday, January 9, 2026, with live coverage of the qualifying event “LIV Golf Promotions 2026” at Black Diamond Ranch in Florida, where an international field will compete for three coveted wild card spots for the LIV Golf League 2026 season. Among the participants are German pros Dominic Foos, Max Kieffer, and Max Rottluff, as well as Austrian Matthias Schwab. Sky Sport Golf will broadcast the LIV Golf Promotions daily from 4:00 PM to 9:00 PM live.
With the LIV Golf League and the Asian Tour, and over 1,000 hours of live coverage annually, Sky Sport will continue to offer its customers an extensive golf package. The broadcasts of DP World Tour and PGA Tour tournaments will be available on Magenta TV from January 15, 2026. Golf fans wanting to follow live golf weekly and watch major tournaments on their devices will need two subscriptions in the future.