Bigger than ever: 1,500 m² of top brands, fittings, interactive golf – and a €10,000 hole-in-one challenge.
At CMT 2026 in Stuttgart, golf meets travel and wellness with a true highlight: Fairway Golf-Shop is celebrating its largest trade show appearance to date. Over 1,500 square meters in Hall 9 will be dedicated to golf equipment, expert advice, and modern technology.
Fairway Golf-Shop: Big Brands and Expert Advice
Fairway Golf-Shop focuses on what golfers are looking for at every trade show: quality products, top names, and fair deals. And there’s plenty of it. Brands like TaylorMade, Callaway, Titleist, Adidas, Ping, Srixon, and XXIO will be on site. Visitors interested in new gear can get expert advice and try out clubs directly at the event. Whether on the putting green or at the indoor driving range, testing is encouraged. High-tech fitting stations using tools like TrackMan will help determine the perfect fit. And for those feeling competitive: a hole-in-one challenge offers a chance to win €10,000.
Fairway Golf-Shop will remain a key partner of Golf & WellnessReisen through at least 2029, aiming to turn southern Germany’s largest golf expo into an unforgettable experience. “Our goal is not just to be present, but to make an impact,” says Fairway Golf-Shop CEO Michael Schwanhäuser. “We’re creating a space where advice, technology, and enjoyment come together. And we want to send a strong message: supporting the positive development of golf culture in Baden-Württemberg – together with one of the region’s most important trade fair partners.”
Golf, Enjoyment and Community at CMT 2026
CMT 2026 has everything a golfer’s heart desires: stunning golf destinations, the latest equipment, and an informative stage program to kick off the new season. From tech tips by Long Drive pros to expert talks and personal consultations, it’s all there. Interactive formats like the One-Shot Challenge and Skill Challenge invite visitors to compete for great prizes. All this and more awaits at Golf & WellnessReisen from January 22 to 25, 2026. And for those eager to attend, Golf Post will soon launch a ticket giveaway.