The schedule for the 2025 season has been finalised and a closer look reveals that the PGA Tour is currently missing out on a number of opportunities. For example, there will once again be no PGA Tour tournaments in New York, the largest media market in the USA. As in 2024, there will also be no match play tournament next year. It’s a shame, as this form of play is firmly rooted in the history of this wonderful sport. Finally, there is the issue of the signature events: the eight highly lucrative tournaments on the tour will be the same in 2025 – with the exception of one tournament. A missed opportunity to promote other great competitions in the calendar.
Bethpage Black, Liberty National, Westchester CC – New York would have a lot to offer
Of course, the tour is bound by contracts, but something needs to be changed as soon as possible. There is always a lot of talk about ‘growing the game’ and the fans. So why are there no events in New York, the sports-fanatic city in the north-east of the USA? There is certainly no shortage of fantastic venues. Liberty National on the outskirts of New York and with a view of the Statue of Liberty is probably the first thing that springs to mind when you think of New York and golf, along with Bethpage Black. So golf and New York are no strangers. Bethpage Black has already hosted majors and will be the venue for the 2025 Ryder Cup. Last but not least, there is the Westchester Country Club, which hosted an event on the tour from 1967 to 2007.
Tournaments in sports-crazy markets would be an opportunity to realise ‘growing the game’. Especially if the events are placed appropriately in the calendar. The two weeks before the Opens in Scotland and Great Britain and the two weeks after would be the perfect time for tournaments in New York. The weather is right and the NFL, NBA and NHL are all on break. The perfect opportunity to organise one or more golf tournaments in this insatiable sports city and attract new fans. Events in ‘NY’ not only attract fanatical local fans, but also international TV viewers – especially when played in front of backdrops such as the Statue of Liberty.
And why not kill two birds with one stone and organise a match play tournament? Liberty National has experience with the format, having hosted the Presidents Cup in 2017. There is definitely interest in the PGA Tour on the part of the club. In 2021, President Dan Fireman said: ‘We are exploring different events with the PGA Tour. Everything from more playoff events to new events that they have in development to events that we could host ourselves – obviously with the Tour. So we have a bright future and our relationship with the Tour is great.’ In 2023, it was announced that Liberty National would be allowed to host at least one tournament on the PGA Tour: the 2027 BMW Championship (currently a FedEx Cup playoff event)
Rotate the signature events on the PGA Tour
The Signature Events have existed in their current form since this year. Eight tournaments with high prize money, lots of FedExCup points and in some cases no cut. The eight tournaments include the three ‘player hosted events’, i.e. the Arnold Palmer Invitational, Tiger Woods‘ Genesis Invitational and Jack Nicklaus’ Memorial Tournament. These tournaments should be seeded, but there are also tournaments such as the RBC Heritage. The event on Hilton Head Island traditionally takes place the week after the Masters. This means that Rory McIlroy, Scottie Scheffler and co. head straight to a signature event after the most important competition of the year, i.e. the highest tournament category apart from the majors, the Players Championship and the play-offs.
After the exhausting Masters, it can happen that players who have not had a good week, such as Viktor Hovland 2024 or Rory McIlroy 2023, withdraw from the RBC Heritage. A damper on one of the goals of the Signature Series, namely to gather the best PGA Tour players in one place and at one tournament. Incidentally, the same thing happened at the 2024 Travelers Championship when McIlroy withdrew from the tournament due to his US Open drama. The scheduling of signature events after major tournaments is therefore questionable, especially as the tournament organisers invest a lot of money in such a tournament. It would therefore make sense to rotate the signature events. Other tournaments would also benefit from this. Events such as the World Championship Phoenix Open or the RBC Canadian Open provide a spectacle and attract large crowds of golf fans every year. The following pictures should speak for themselves:
So there is still a lot of room for improvement for the PGA Tour in terms of the tournament schedule and therefore a fundamental part of the product. A positive change in this area will also help to win back fans who have been lost due to the ongoing conflict with the LIV Golf League. Spectacular backdrops such as the one in front of the Statue of Liberty in New York will certainly also attract non-golfers to the sport.